Nine years ago, we set out to change how people think about investing. 

Not to make it more complex, but to simplify it. To make it less about quick wins and more about long-term financial freedom.

Why? Because I believe financial freedom isn't just about retiring early. It's about having the power to choose how you spend your time. It's about knowing your passive income can take care of your responsibilities, so you can focus on what truly matters.

We realized this journey would be more than just telling people where to invest. We needed to tackle the most challenging part: helping people change their behaviors around investing.

How they react in good times and bad, how they visualize their goals, how they understand the power of patience and compounding – these are the keys to lasting financial success.

We set an ambitious goal: to create 100 financially free families. To get there, we knew we'd need to work with many more. It's been a journey of ups and downs, but we're incredibly grateful to the 880 families who have trusted us along the way. Each one has allowed us to make a real difference in their lives, and for that, we are truly humbled.

To everyone who has been part of the Woodpecker family: thank you. You've taught us so much about resilience, perseverance, and the power of shared goals. Here's to many more years of simplifying investing, changing behaviors, and building financial freedom together.